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Writer's pictureIfeoma Udu

A Nigerian Fangirl’s Lamentations.



The Nigerian Entertainment Scene! Honestly, it gets under my skin.

But before you roll your eyes, let me cook!

Picture this:

The Nigerian entertainment industry is in the global spotlight. From the infectious beats of Afrobeats taking over the world to Netflix’s hit “The Black Book”, and Funke Akindele’s record-breaking sensation,“A Tribe called Judah”, we’re riding the wave of Naija excellence. Even our beloved fufu has sparked international interest after all;

Naija No Dey Carry Last

Now, here’s the thing: even with all the fame, there’s a void that is fan service, and it could fill this gap, making our connection with these cultural feats even more exciting.

In the next chapter, we will look at what fan service is, how it works, and how it could influence the Nigerian entertainment scene.


Fan Service 101.

Fan service is defined as actions consciously put into a work of entertainment, such as movies, music, TV shows, or literature, with the primary goal of pleasing or satisfying the consumer (us the fans).

Fan service, in its essence, involves the strategic development of content tailored to meet the audience’s desires, tastes, and expectations. It’s a unique experience designed with the audience in mind, changing viewers into active participants in the storytelling process.

These elements are designed to meet the audience’s preferences, desires, and expectations, establishing a stronger connection between creators and their fans.


A love-Hate Relationship: My Personal Take.

A few days ago, I found myself deep in conversation with my own thoughts about my journey as a fangirl, I couldn’t help but reflect on the diverse fandoms I proudly identify with — the MCU, Directioners, Swifties, GOT enthusiasts, The Vampire Diaries devotees, and the passionate K-drama community.

In the midst of all these global fandoms, a question lingered

Why don’t I feel that same sense of belonging within the local Nigerian community?

And then it hit me!

There’s a disconnection between Nigerian celebrities, the entertainment industry and their fans. It’s a love-hate relationship that echoes through every concert, every TV show, and every interaction.

In the world of global fandoms, I am part of something much larger than myself. The shared excitement, the collective anticipation, It’s a feeling of kinship that crosses borders, But when it comes to Nigeria, it’s a different story.

Concerts in Nigeria often start at ungodly hours, with artists arriving well past midnight and then singing along to pre-recorded tracks, leaving fans frustrated. Live performances are a rarity, It’s disheartening to witness stars like Burna Boy cussing out his own fans during shows and what about our movies and TV shows? No large hall meet-and-greets, no autograph signings, no merchandise to take home.

This absence of engagement is not just disappointing; it’s a missed opportunity. It’s a chance for fans to connect with the stars, for job opportunities in a country grappling with unemployment, and ultimately, a way to boost the income of our beloved celebrities and the entire entertainment industry.

As a fangirl, this disconnection is disheartening. I yearn for a thriving local community that mirrors the vibrancy of global fandoms.


Fan Service Worldwide: A Collection of Success Stories

Let’s take a global tour and witness the undeniable impact of fan service, transcending borders and cultures.

  • Comic-Con in the USA : where creators and fans collide in a celebration of shared obsessions. It’s not just a convention; it’s a direct line between storytellers and the folks who can’t get enough.

  • Japan Anime Festivals: where anime festivals aren’t just about screenings and cosplays. They’re immersive experiences where creators spill secrets, chat with fans, and everyone dives headfirst into the worlds they love.

  • Korea’s Hallyu Movement: korea has got something special brewing — The Hallyu visa (k-culture visa). Yep, you heard it right. It’s a nod to the global impact of Korean entertainment, making it easier for fans worldwide to soak up the culture.

From the U.S. to Japan and Korea, fan service isn’t just about what happens on the screen. It’s in events, initiatives, and even official policies. It’s not just about shows and comics; It also presents a chance to boost tourism and stimulate economic growth.

It’s the glue connecting creators and fans, making it a global phenomenon that’s ripe for Nigerian entertainment to tap into and take to the next level.


Comic Con USA


MCU Fandom

Conclusion

As we wrap up our journey exploring Nigeria’s entertainment scene, it’s clear that our cultural achievements have gained global recognition. From the rhythmic beats of Afrobeats to international acclaim of “The Black Book,” Nigeria’s creative prowess has truly made its mark. Yet, amidst the glitz, a gap lingers — one that fan service can fill. It’s not just a strategy; it’s a way to deepen our connection with these cultural gems. It’s a call to revolutionize how we engage with our audience.


In ‘Fan Service 101: The Power of Fandoms,’ we decoded fan service as tailoring content to meet audience desires, transforming viewers into active participants in our storytelling.

Exploring globally, we found fan service as the universal glue connecting creators and fans. From Japanese anime to K-dramas and Western shows, it enhances the overall entertainment experience.


In ‘The Love-Hate Relationship: My Personal Take,’ I shared the frustrations of a Nigerian fangirl. The gap between our local scene and fans is more than disheartening; it’s untapped potential. Concerts at odd hours, missed fan engagement opportunities, and the lack of merchandise are gaps fan service can bridge.


So, here’s the call: Let’s redefine the narrative, not just for fangirls and fanboys but for the entire Nigerian entertainment community. Embracing fan service isn’t just a shift; it’s a revolution. Let’s connect, engage, and lift our local connections to new heights.

Feel free to express your thoughts in the comments section, and do share this article to help spark a wider conversation.

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